Prime Music Academy


“The Academy uses a variety of specialised and unique techniques that get results quickly for her clients”. This has caused her to be sought after to teach artists in NZ, New York and other parts of the world. Her professional career has also grown alongside the business and she continues to captivate and mesmerise audiences around the world. She is particularly known for her distinct Soul/R&B sound and her remarkably powerful voice. Anita’s vast experience and qualifications are what make up Prime Music Academy today.”

Anita Prime

CEO, Vocal, Piano, Guitar, Teacher (Whitianga/Wellington)

Anita has had a passion for music since a child. She grew up in Palmerston North, New Zealand where she gained her grass roots in music. Being involved in a local church’s music team and youth band these skills added to her already increasing achievements with her schooling in music. Anita toured NZ and Australia with a nationally selected band, Certain Sounds. They did an average of three concerts a day for 10 months focusing on youth. Anita also had a band of her own in her early career as a vocalist which led to writing and producing many of her own songs. She continued on with her music education and achieved qualifications from the Trinity College of London in Voice, Piano, Theory and Performance. Along with her professional career Anita desired to teach music also, so in 2007 she developed and started her own music business from home known as Vocal Expressions. As the business grew she opened up several studios in the Wellington region and renamed the business to Prime Music Academy. Moving to Whitianga saw Anita expand Prime Music Academy to cover the Coromandel region also, which has opened fantastic opportunities to “give back” and teach her music programme in the local schools also.

Cambel McGregor-Fernee

Vocal, Piano Teacher (Wellington)

Cambel McGregor-Fernee is a recent graduate of the University of Otago, with a Bachelor of Performing Arts majoring in Musical Theatre. Cambel has been involved in music since the age of 8, when she began violin lessons. At the age of 11 she started Contemporary singing lessons and gained qualifications from RockSchool Examinations up to Grade 5, before transitioning to Classical/Musical Theatre. She received her Grade 8 Musical Theatre qualification from the Trinity College of London in 2017. Cambel was an active participant in singing competitions for 5 years, in New Plymouth, Hawera, Whangarei, and Auckland. She was a member and co-founder of a professional three-part harmony singing trio 'Words with the Birds' for four years, recording two albums and performing very regularly at a variety of functions. Her most recent accomplishments include the roles of Musical Director and Vocal Coach for the cast of 'EXTRAS: The Musical’ (as well as starring in a lead role), and the direction of her own one woman cabaret. Cambel has a huge love for music that she is passionate about sharing with her students

Amba Holly

Vocal, Guitar, Piano, Ukulele, Drums

He uri tēnei no Waikato, Ngāti Koroki me Ngāti Raukawa ki Waikato Amba Holly is an award winning Wellington based singer-songwriter. Originally from Waikato-Tainui, Amba grew up singing on marae before deciding to pursue a career in music, composing and creating Te Reo Māori songs in particular. Amba won the Best Māori Songwriter and Best Māori Female Solo Artist awards in the 2019 Waiata Māori Music Awards. She was also the recipient of the Waiata Māori Music Award for Best Female Solo Artist in 2016 and 2017, winning the Radio Airplay Song of the Year by a Māori Artist in Te Reo Māori award with her track Mau Tonu. So far in her career, Amba has worked with the likes of Awanui Reeder of Nesian Mystic, Troy Kingi and many others. Her desire is to continue to inspire the hearts of those passionate about music and Te Reo Māori me ōna tīkanga and desires to help others live with purpose, to heal themselves and others around them through music.

Helen Rhind

Drum, Guitar, Bass, Ukulele & Piano Teacher (Whitianga)

With over 30 years practice in the music industry, Helen has an invaluable wealth of knowledge that many students have benefited from. Helen has experience in session work and contributed to various albums such as Jules Riding, Mandy Hartley and Bonnie Low. She has created her own harmony arrangements and trained children choirs for session work and album production. Helen has performed on many stages from duo performances to full stage productions and has coordinated numerous student workshops and events. Helen currently helps run a church youth band and teaching vocals, drums, guitar, piano, bass and ukulele.

Ron Thaler

Special Guest Drum Teacher

Ron has featured on more than 400 album recordings and his career spans a wide range of styles and disciplines. He has performed and recorded with many of the world's finest platinum charting artists including Sarah McLachlan and Alicia Keys. Ron's talents continue to make him a valuable commodity on stage and in the studio and as one of the world's most in-demand drum clinicians.Ron has delivered a number of clinics and workshops throughout Europe, North America, South America and the South Pacific and continues to be invited to perform at many of the world’s largest drum festivals.